In an exclusive interview with xxx, Gaidar Magdanurov, President and Chief Marketing Officer at Acronis, laid out how the recent acquisition by EQT is poised to turbocharge the company’s technological innovation and product development over the next five years.
Known for its pioneering integrated cyber protection solutions, Acronis is set to expand its market presence, particularly in the Middle East, while continuing to push the envelope on innovation. Acronis is laser-focused on advancing natively integrated cyber protection. “We’re fully committed to enhancing EDR/XDR, automated prevention and remediation, and our AI-based Copilot to support IT professionals,” Magdanurov revealed. This commitment to seamless integration is designed to boost automation, increase IT team efficiency, and ensure robust and reliable cyber protection.
Acronis stands out with its unique all-in-one cyber protection solution that combines cybersecurity, data protection, and infrastructure management into a single, cohesive package. “Our single-agent, single-console, single-policy solution is a game-changer for IT teams, delivering unparalleled efficiency and reliability,” Magdanurov explained. The company plans to continue innovating in this integrated approach to maintain its competitive edge in a crowded market.
As cyber threats evolve rapidly, Acronis is enhancing its AI capabilities for monitoring, automation, and remediation. “Our AI-driven advancements will enable users to serve more customers at larger scales and lower costs,” Magdanurov noted. This proactive approach aims to provide robust protection and smarter resource management, which is particularly crucial for the UAE market.
The acquisition by EQT brings significant resources and expertise to Acronis, setting the stage for accelerated growth. “EQT is an ideal partner, sharing our vision for growth,” Magdanurov stated. This partnership is not just about financial backing; it’s about fast-tracking the expansion of Acronis’ Managed Service Providers (MSP) network and enhancing its product portfolio.
Magdanurov highlighted EQT’s commitment to strengthening Acronis’ market penetration and expansion, particularly in the Middle East. “With EQT’s resources, we’re set to become the leading full management suite for MSPs,” he added. This strategic focus on MSPs is a key component of Acronis’ growth strategy, aiming to deliver comprehensive solutions tailored to the unique needs of service providers.
With the backing of EQT, Acronis is well-positioned to lead the cybersecurity and data protection landscape in the coming years. By focusing on integrated cyber protection, advancing AI capabilities, and leveraging EQT’s resources, Acronis is gearing up to set new standards in the industry. As Magdanurov aptly put it, “The future is bright for Acronis as we continue to innovate and expand our reach.”
